The Boys Are Back in Town

Lisa Jeffries, a 2007 graduate of N.C. State University’s Wilson College of Textiles and Poole College of Management, has been working in marketing since 2005. Her professional work experience ranges from independent, family-owned businesses to high-growth tech startups. Lisa’s specific areas of expertise include new media and experiential marketing for service-based businesses. Passionate about her clients, cheering on the Wolfpack, live music, and rescuing animals, she is also the founder of Raleigh Food & Wine and Raleighwood Wifi. Lisa completed the NC State + SKEMA Business School MSc dual master’s degree program in Global Luxury Management in 2016, publishing a thesis, Location-Based Opportunities for Brand Marketing With Emphasis on Application Within Luxury Industries.